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New image for the CI
Charmaine Smith, Communication
manager |
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With the Children’s Institute growing rapidly in staff numbers, programme
areas and related outputs since it came into being in 2001, a very
specific institutional identity began to emerge. There was however a need
to translate this identity into a particular graphic identity, starting
with a new logo reflecting our identity as a serious child rights research
organisation. This prompted the Institute to venture into the more
for-profits arena of ‘brand development’, and what an exciting challenge
it has been!
We went through an institutional identity assessment, branding workshop
with staff, briefings with the designer and many, many meetings to work
through draft designs for our logo. At the same time considerable effort
went into developing an accompanying graphic identity for communication
outputs. With this process now completed, we trust that the new logo and
graphic identity will relate into our brand promise of delivering quality
research, advocacy, education and training to the advancement of
children’s rights in South Africa. |
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